April 23rd 2015 - Press Release

ACCESS and KILA Systems demonstrate the Value of Large Scale First Party Data at TV Connect

 

The joint solution enables operators to utilise real-time first party data such as demographics, geolocation, registered devices and favourite programmes to predict consumer behaviour and offer tailored services that adapt to fast evolving habits of multiscreeners 

“Multiscreen complexity has led to overwhelming amounts of data that have become impossible to process easily,” says Dr Neale Foster, COO and VP Global Sales, ACCESS Europe.
“Working with KILA Systems enables us to combine our multiscreen expertise with advanced analytics to allow our operator customers to automatically leverage the data they receive from their subscribers without further human intervention, which is an industry first.”

Read the press release in its entirely

Or read the article on ACCESS website:

Similar articles

ACCESS Website Press Releases

Article on vnet.tv

Article on wn.com